Eltayeb is a filmmaker and creative director from Sudan with over 20 years in the field. In addition to being the founder of NOS Media, he is an award filmmaker in his own right. His work combines his passion for the people of Sudan and storytelling, and he strives to produce art to give people hope for development and change.

He has dedicated his life to the field of media production from his early days as a young camera man; this is unquestionably where his passion thrives. Since his humble beginnings, he has developed his team into an important force in the Sudanese media landscape and has been directing a hugely diverse array of projects.

Eltayeb has a track record of delivering balanced and highly quality news content and is a long time associate of Reuters in Sudan, and has over the years worked with most of the major international news agencies when they visit the country. He has also collaborated with several international production companies visiting East Africa, including Zainab Badawi's Kush Communications and Century Films (UK).

Eltayeb’s creative passions also branch out into the realm of music; along with Alsafi Mahadi & Dr Alnoor Hassan, Eltayeb is co-director of the new Sudan Music & Drama College Choir, which they have gratefully revived after a long 20-year hiatus.